Critical success factors and challenges for product development: a case study approach
Project failures in new product development (NPD) are common, and they usually happen near the conclusion of the development process or later in the commercialization stage. The market is always hungry for new products and services as technology and consumer purchasing power improve. Projects for ne...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4872/1/52._Liew_Cindy_1805061.pdf http://eprints.utar.edu.my/4872/ |
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| Institution: | Universiti Tunku Abdul Rahman |