Antecedents of brand equity in hair care products among young adults in Klang valley, Malaysia
This research aims to study the relationship between brand association, brand loyalty, brand awareness and social media marketing towards brand equity of hair care products among young adults in Klang Valley. The target respondents in this study are young adults who are aged between 20-35 years old....
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5121/1/Dec_2018_Group_25_FYP_%2D_Szujaa;Vikhnes.pdf http://eprints.utar.edu.my/5121/ |
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| Institution: | Universiti Tunku Abdul Rahman |