Factors influencing word of mouth generation in the medical tourism industry
The success of the hospitals engaged in medical tourism, where people travel abroad to obtain medical services, depends on their capabilities in retaining the existing customers apart from attracting new customers. By delivering high quality of service and creating superior customer value, it can le...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6118/1/MBA_2023_CYT.pdf http://eprints.utar.edu.my/6118/ |
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| Institution: | Universiti Tunku Abdul Rahman |