Gamers’ acceptance model of Esports – the roles of gratification and service mechanisms
The existence of eSports represents a breakthrough sector among the gamers in Malaysia nowadays. However, current development of local eSports is not matured enough to support the growth of gamers’ desires. This had led to lack of understanding and negative perception of non-gaming community towards...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6173/1/Loh_How_Zheng_2000784.pdf http://eprints.utar.edu.my/6173/ |
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| Institution: | Universiti Tunku Abdul Rahman |