Factors influencing consumers' intention and attitude towards eating green
The aim of this research is to study the consumers' attitude and intention toward eating green. A set of 300 questionnaires were distributed to respondents via Google Forms, and the data collected were subjected to analysis using IBM SPSS software. Descriptive analysis, reliability analysis, an...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6303/1/202306%2D08_Tham_Shu_Wen_THAM_SHU_WEN.pdf http://eprints.utar.edu.my/6303/ |
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| Institution: | Universiti Tunku Abdul Rahman |