Brand personality and image on customer retention: examining Islamic banking services in Malaysia
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Online Access: | http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf http://irep.iium.edu.my/10471/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
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my.iium.irep.104712012-04-27T06:29:12Z http://irep.iium.edu.my/10471/ Brand personality and image on customer retention: examining Islamic banking services in Malaysia I, Osman Abdullah, Kalthom N.I, Abdullah BP173.75 Islam and economics 2009 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf I, Osman and Abdullah, Kalthom and N.I, Abdullah (2009) Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference, 2009. (Unpublished) |
| institution |
Universiti Islam Antarabangsa Malaysia |
| building |
IIUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
International Islamic University Malaysia |
| content_source |
IIUM Repository (IREP) |
| url_provider |
http://irep.iium.edu.my/ |
| language |
English |
| topic |
BP173.75 Islam and economics |
| spellingShingle |
BP173.75 Islam and economics I, Osman Abdullah, Kalthom N.I, Abdullah Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| format |
Conference or Workshop Item |
| author |
I, Osman Abdullah, Kalthom N.I, Abdullah |
| author_facet |
I, Osman Abdullah, Kalthom N.I, Abdullah |
| author_sort |
I, Osman |
| title |
Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_short |
Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_full |
Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_fullStr |
Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_full_unstemmed |
Brand personality and image on customer retention: examining Islamic banking services in Malaysia |
| title_sort |
brand personality and image on customer retention: examining islamic banking services in malaysia |
| publishDate |
2009 |
| url |
http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf http://irep.iium.edu.my/10471/ |
| _version_ |
1643606374620332032 |