Brand personality and image on customer retention: examining Islamic banking services in Malaysia
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf http://irep.iium.edu.my/10471/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |