Lalu Sekejap Enterprise: embracing ethical practices and digital transformation

• Main Authors: Mhd. Sarif, Suhaimi, Ismail, Yusof, Yahya, Rohaziah
• Format: Article
• Language: English
• Published: IIUM Press 2023
• Subjects: BPH Islamic Economics; BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; BPL27 Aims and objectives of education. Sustainable education; HF5387 Business ethics
• Online Access: http://irep.iium.edu.my/105769/7/105769_Lalu%20Sekejap%20Enterprise.pdf; http://irep.iium.edu.my/105769/; https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/210
• Institution: Universiti Islam Antarabangsa Malaysia

Encik Ben and Encik Cha embarked on a humble venture called Lalu Sekejap Enterprise in 1990, offering general maintenance services. Despite lacking business experience, they registered their company and secured contracts with the local government. Their commitment to integrity and halal income was deeply rooted in their religious beliefs. Encik Ben, a dedicated employee with limited education, grew from a general worker to a supervisor, acquiring essential knowledge of the maintenance industry. Encik Cha, having witnessed corruption during his time in the treasury department, recognized Encik Ben's ethical approach and engaged in discussions outside of office hours. Together, they explored the possibility of starting their own business, driven by their shared vision of conducting business ethically. While Encik Ben and Encik Cha faced challenges due to their lack of business expertise, they persisted in their commitment to integrity. They overcame compliance issues and rebuilt their business, focusing on delivering high-quality services. Their dedication resonated with like-minded clients, and they established a reputation for honesty and trustworthiness. Years later, Encik Ben and Encik Cha attended a digital business training program that opened their eyes to the potential of digitalization in the maintenance industry. Recognizing the need to ensure the continuity and growth of their business, they started grooming their children and loyal employees to take over key responsibilities. With a strategic focus on digital transformation, Lalu Sekejap Enterprise integrated digital tools and platforms into their operations, enhancing efficiency and expanding their customer base. The business thrived, driven by a new generation of leaders who shared Encik Ben and Encik Cha's commitment to quality service and community well-being.