Study on the Nexus of CSR and social media engagement on tourist destination loyalty in sustainable development nature-based tourism
The purpose of this study is to examine the relationship between Corporate Social Responsibility (CSR), and destination brand loyalty and social media engagement, which is not well understood. This particularly occurs in the sustainable development context of nature-based tourism in managing the ne...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Planning Malaysia
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/106548/1/106548_Study%20on%20the%20Nexus%20of%20CSR%20and%20social%20media%20engagement%20on%20tourist.pdf http://irep.iium.edu.my/106548/7/106548_Study%20on%20the%20Nexus%20of%20CSR%20and%20social%20media%20engagement%20on%20tourist%20destination%20loyalty_Scopus.pdf http://irep.iium.edu.my/106548/ https://www.planningmalaysia.org/index.php/pmj/issue/view/51/13 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |