The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning

• Main Authors: Abdullah, Siti Salmiah, Abdul Wahid, Nur Kamariah, Abdul Razak, Arbaiah, Jan, Muhammad Tahir
• Format: Article
• Language: English
• Published: Asian Scholars Network 2024
• Subjects: HB201 Value. Utility; HB238 Competition. Production. Wealth; HF5410 Marketing. Distribution of products; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration; HF5548.7 Industrial psychology; HF5801 Advertising; T Technology (General)
• Online Access: http://irep.iium.edu.my/113916/7/113916_The%20influence%20of%20electronic%20customer%20relationship.pdf; http://irep.iium.edu.my/113916/; https://myjms.mohe.gov.my/index.php/ajrbm/article/view/26651/14727; https://doi.org/10.55057/ajrbm.2024.6.2.5
• Institution: Universiti Islam Antarabangsa Malaysia

he Electronic Customer Relationship Management (E-CRM), as the primary e- commerce strategy, encompasses the integration of management, applications, and software with a key objective of enhancing customer service, fostering customer relationships, and retaining valuable clientele. In this pilot stu...