Brand preference in Islamic banking
Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Group
2011
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf http://irep.iium.edu.my/2005/ http://www.emeraldinsight.com/products/journals/journals.htm?id=jima |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |