Brand preference in Islamic banking

• Main Authors: Mohd. Israil, Khaliq Ahmad, Mohd. Rustam, Ghulam Ali, Michael, M. Dent
• Format: Article
• Language: English
• Published: Emerald Publishing Group 2011
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf; http://irep.iium.edu.my/2005/; http://www.emeraldinsight.com/products/journals/journals.htm?id=jima
• Institution: Universiti Islam Antarabangsa Malaysia

Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...