Modified nominal group technique: what and how

• Main Author: Islam, Rafikul
• Format: Book Chapter
• Language: English; English
• Published: The Karol Adamiecki University of Economics in Katowice 2009
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/27692/1/MNGT.pdf; http://irep.iium.edu.my/27692/3/modified_nominal_group_technique.pdf; http://irep.iium.edu.my/27692/
• Institution: Universiti Islam Antarabangsa Malaysia

Continuous improvement in quality of products/services, more often than not, requires implementation of new ideas in the systems. Consequently, generation of good ideas is regarded as a crucial task in quality management. This paper shows how a traditional brainstorming technique can be integrated with the analytic hierarchy process in generating and subsequently prioritizing a large number of ideas. The working of the integrated technique has been shown by means of two exercises: (1) Identifying important factors to improve quality in teaching, and (2) Identifying important factors to improve quality in academic institutions administration. The method can be applied in many similar situations.