Assessing advertisement impact on consumers’ attitude: young consumers’ perspective

• Main Authors: Rahman, Muhammad Sabbir, Kayadibi, Saim, Uddin, ANM Meshquat, Haque, Md. Mahmudul, Highe, Abdul Highe
• Format: Article
• Language: English
• Published: TextRoad Publication 2013
• Subjects: HB801 Consumption. Demand
• Online Access: http://irep.iium.edu.my/32218/1/J._Basic._Appl._Sci._Res.%2C_3%287%29148-153%2C_2013.pdf; http://irep.iium.edu.my/32218/; http://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%203%287%29148-153,%202013.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

To attract a substantial amount of young consumers’ towards the fast food restaurant in recent time companies in Bangladesh are facing numerous challenges with spending huge amount of the budget every year on advertising to promote their products to influence consumers’ positive attitudes towards...