Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia

Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what...

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Bibliographic Details
Main Authors: Sarwar, Abdullah Al-Mamun, Azam, S.M. Ferdous, Haque, A. K. M. Ahasanul, Sleman, Ghassan, Nikhashemi, Seyed Rajab
Format: Article
Language:English
Published: IDOSI Publication 2013
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf
http://irep.iium.edu.my/34477/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English

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http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf
http://irep.iium.edu.my/34477/

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