The mediating effect of attitude on perception towards impact change after watching Islamic films

• Main Authors: Wok, Saodah, Abdul Manaf, Nor Faridah, Ismail, Rizalawati
• Format: Article
• Language: English
• Published: Academic Star Publishing 2014
• Subjects: H61.8 Communication of information; N Visual arts (General) For photography, see TR
• Online Access: http://irep.iium.edu.my/39704/1/JMER2014-9_%281%29.pdf; http://irep.iium.edu.my/39704/; http://www.academicstar.us/journalsshow.asp?ArtID=365
• Institution: Universiti Islam Antarabangsa Malaysia

Religious films play an import role in educating the viewers, especially the youth. This study tries to explore the relationships between perception and attitude towards impact change after watching Islamic films. Specifically, it analyses the mediating effect of attitude towards Islamic films for...