Exploring the brand image of an Islamic higher educational institution: a qualitative approach

Abstract The purpose of the study is to explore the brand image of an Islamic higher educational institute among the current students. A qualitative (phenom-enology) approach is applied, using the interview method. A total of 7 students were selected purposefully as the respondents from different di...

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Bibliographic Details
Main Author: Haque, A. K. M. Ahasanul
Format: Article
Language:English
Published: medi+WORLD Internationa 2014
Subjects:
Online Access:http://irep.iium.edu.my/39897/1/Brand_Image_of_an_Islamic_Higher_educational...pdf
http://irep.iium.edu.my/39897/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English