A conceptual model to find the effectiveness of Islamic advertising
With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper prop...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf http://irep.iium.edu.my/40091/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |