Perception on E-CRM features for airline websites in Malaysia: some empirical evidence

• Main Authors: Ismail, Nor Alina, Hussin, Husnayati
• Format: Conference or Workshop Item
• Language: English
• Published: Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia 2015
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/57404/1/57404_Perception%20on%20E-CRM.pdf; http://irep.iium.edu.my/57404/; http://icoec.my/download/icoec_2015/05_ICoEC2015_Nor%20Alina%20Ismail.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...