The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model
When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial. According to some previous studies, Islamic values are absent...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61087/1/61087_The%20Islamic%20embrace%20of%20advertising_complete.pdf http://irep.iium.edu.my/61087/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |