Fairclough's critical discourse analysis of television advertising production in selected OIC countries
There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a fram...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
The International Academic Forum (IAFOR)
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61088/19/61088%20Programme.pdf http://irep.iium.edu.my/61088/7/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf http://irep.iium.edu.my/61088/8/IAFOR2018-1Juy2019.pdf http://irep.iium.edu.my/61088/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English English |