Modelling willingness to pay for improved public transport services: The challenges of non-response to stated preference hypothetical questions

• Main Authors: Bachok, Syahriah, Ponrahono, Zakiah
• Format: Article
• Language: English; English
• Published: Malaysian Institute of Planners 2017
• Subjects: HE Transportation and Communications; NA2542.35 Environmental aspect of architecture
• Online Access: http://irep.iium.edu.my/62978/1/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_article.pdf; http://irep.iium.edu.my/62978/2/62978_Modelling%20willingness%20to%20pay%20for%20improved%20public%20transport_scopus.pdf; http://irep.iium.edu.my/62978/; http://www.planningmalaysia.org/index.php/pmj/article/view/250/230
• Institution: Universiti Islam Antarabangsa Malaysia

The paper focuses on the modelling attempt of willingness to pay for an improved bus service in selected cities and towns of Malaysia. Using responses from onboard intercept surveys, 1,130 samples of bus passengers have been analysed so as to arrive at a simplified model of how passengers trade o...