The influence of internet and social media on purchasing decisions in Kuwait
This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationsh...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Indonesian Journal of Electrical Engineering and Computer Science
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/63929/1/11890-16534-2-PB_2.pdf http://irep.iium.edu.my/63929/13/63929%20The%20influence%20of%20internet%20and%20social%20media%20on%20purchasing%20decisions%20in%20Kuwait%20SCOPUS.pdf http://irep.iium.edu.my/63929/ http://www.iaescore.com/journals/index.php/IJEECS/article/view/11890/840 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |