Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.

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Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah, Sawari, Fuad
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf http://irep.iium.edu.my/72819/
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Institution:	Universiti Islam Antarabangsa Malaysia
Language:	English

id	my.iium.irep.72819
record_format	dspace
spelling	my.iium.irep.728192019-06-30T09:11:56Z http://irep.iium.edu.my/72819/ Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad P87 Communication. Mass media Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives. 2016-12-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
description	Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.
format	Conference or Workshop Item
author	Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad
author_facet	Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad
author_sort	Mokhtar, Aida
title	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_short	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_fullStr	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full_unstemmed	Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_sort	advertisements as reflections of ideals:shari’ah-compliant advertisements for the muslim target audience
publishDate	2016
url	http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf http://irep.iium.edu.my/72819/
_version_	1643620220251668480

Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

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