Understanding the roles of rhetorical devices and intertextuality in promotional discourse
This paper examines the interplay of rhetorical devices and intertextuality in projecting the branding image of promotional discourse i.e. online advertisements of three common fast food chains in Malaysia. This study, which adapted the framework of rhetorical devices developed by Michalik and Micha...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73436/1/73436_Understanding%20the%20roles%20of%20rhetorical%20devices.pdf http://irep.iium.edu.my/73436/ http://www.ijham.com/PDF/IJHAM-2019-05-06-08.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |