Perceptions of the 7p marketing mix of Islamic banks in Indonesia: what do twitter users say about it?
Purpose: This study attempts to analyse the perceptions of social media users, particularly Twitter users, of social media marketing attempts by Indonesian Islamic banks. The perceptions of social media users are assessed based on the 7P marketing mix, namely: (i) product, (ii) promotion and educati...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Primrose Hall Publishing Group
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/83091/1/83091_Perceptions%20of%20the%207P%20Marketing%20Mix.pdf http://irep.iium.edu.my/83091/2/83091_Perceptions%20of%20the%207P%20Marketing%20Mix.scopus.pdf http://irep.iium.edu.my/83091/ https://www.ijicc.net/images/Vol11Iss11/111132_Cahyono_2020_E_R.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |