Preference of halal eating culture ('Uruf) among Muslim community in Borneo
Every culture in the country plays a different style and eating habit. They have their own uniqueness and preferences among the consumers. Different ethnics in Borneo own different taste and flavour of foods. The challenging of promoting halal foods to the consumers is due to lack of awareness a...
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| Main Authors: | , , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Yamani Angle Sdn Bhd
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/86743/1/86743_Halal%20Services%20%26%20Contemporary%20Issues.pdf http://irep.iium.edu.my/86743/ |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
| Summary: | Every culture in the country plays a different style and eating
habit. They have their own uniqueness and preferences among the
consumers. Different ethnics in Borneo own different taste and flavour
of foods. The challenging of promoting halal foods to the consumers is
due to lack of awareness among the consumers which leads to creating
the obstacles in the aspects of selected foods and consuming foods. In
corresponds to that, the alternatives are created to change the prohibited
traditional foods to forbidden foods. The understanding of Islam can help in choosing the best foods |
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