Impact of Strategic Locations on Customer Dynamics in Business Outlets: A Case by Observation Method

• Main Authors: Anis, Md Zohurul, Haque, A. K. M. Ahasanul, Mustaffa, Nur Fariza, Alam, Md Faisal-E
• Format: Article
• Language: English
• Published: 2021
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/94729/1/94729_Impact%20of%20Strategic%20Locations%20on%20Customer%20Dynamics.pdf; http://irep.iium.edu.my/94729/; https://www.ijirp.com/journal/impact-of-strategic-locations-on-customer-dynamics-in-business-outlets-a-case-by-observation-method
• Institution: Universiti Islam Antarabangsa Malaysia

This paper investigated the impact of strategic location, a retailer's most expensive and long-term marketing mix choice, on customer dynamics. The researchers used two aspects of retail location to estimate consumer spending at a multinational café franchisee in the metropolitan area of Ma...