The application of the theory of planned behaviour among gum Arabic consumers in Malaysia

• Main Authors: Hussin, Ruhaya, Mohd. Abd. Majid, Hayati Adilin, Ahmad Sharoni, Siti Khuzaimah
• Format: Article
• Language: English
• Published: International Islamic University Malaysia 2021
• Subjects: BF Psychology; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/95998/7/95998_The%20application%20of%20the%20theory%20of%20planned%20behaviour.pdf; http://irep.iium.edu.my/95998/; https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/180/92
• Institution: Universiti Islam Antarabangsa Malaysia

Acacia senegal and acacia seyal, which are known as gum arabic, are not only used as food stabilisers and protective agents against dental erosion, but also as dietary supplements to be consumed daily. Due to the multi-functionality and increasing demand for gum arabic, the present study aims at a...