Intentions’ determinants of Malaysian muslim travellers to patronize restaurants in South Korea

• Main Authors: Jaihan, Norfazila, Has-Yun Hashim, Khairusy Syakirin, Ahmad, Anis Najiha
• Format: Article
• Language: English
• Published: IIUM Press 2022
• Subjects: BPN87 Muslim friendly and halal services
• Online Access: http://irep.iium.edu.my/99475/2/99475_Intentions%E2%80%99%20determinants%20of%20Malaysian%20muslim%20travellers.pdf; http://irep.iium.edu.my/99475/; https://journals.iium.edu.my/inst/index.php/hs/article/view/54/52; https://doi.org/10.31436/hs.v2i2.54
• Institution: Universiti Islam Antarabangsa Malaysia

Observations of Muslim travellers have shown their interest in travelling in Muslim minority countries, particularly South Korea. However, the number of Halal Certified Restaurant (HCR) is inadequate, restricting their gastronomic experience. Another alternative is restaurants that do not have Halal...