The impact of social media marketing on working adults’ purchase intention via e-commerce after Covid-19 pandemic
Technological advancement has been vulnerable in complimenting how consumer conduct their buying behavior. Social media, has fast been becoming a popular platform for dealers to reach customers when promoting and introducing products o gain more business opportunities and profits. Social Media co...
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| Format: | Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1534/1/library-document-1534.pdf http://library.oum.edu.my/repository/1534/ |
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| Institution: | Open University Malaysia |