Assessing the Relationship Between Service Quality and Customer Satisfaction in the Malaysian Automotive Insurance Industry
Globalization and open market system have created the complex competitive environment not only for the manufacturing sector but also for the service sector. The necessity to own a car coupled with affordable prices across the globe due to innovative production cost in the automotive industry has s...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
IDOSI Publications,
2014
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/943/1/library-document-943.pdf http://library.oum.edu.my/repository/943/ |
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| Institution: | Open University Malaysia |