Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia
This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1312/1/Daniel%20Chong%20Deciphering%20Food%20Hawkerpreneurship.Final%2026.03.2020_%20%28002%29.pdf http://eprints.sunway.edu.my/1312/ http://doi.org/10.1177/1467358420926695 |
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| Institution: | Sunway University |
| Language: | English |