Public relation activities in Islamic banking industry: An approach of Circuit of Culture (COC) Model

• Main Authors: Mohd Thas Thaker, M. A., Mohd Thas Thaker, Hassanudin *, Anwar, A. P.
• Format: Article
• Published: Emerald 2018
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1448/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-06-2016-0047/full/html; https://doi.org/10.1108/JIMA-06-2016-0047
• Institution: Sunway University

Purpose:This paper has adopted Circuit of Culture (COC) model as theoretical framework to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia. Design/methodology/approach: A narrative analysis is used in this study. This analysis is b...