Customer loyalty in financial services from a service-dominant logic perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf http://eprints.sunway.edu.my/156/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Sunway University |
| Language: | English |
| id |
my.sunway.eprints.156 |
|---|---|
| record_format |
eprints |
| spelling |
my.sunway.eprints.1562013-07-08T08:38:49Z http://eprints.sunway.edu.my/156/ Customer loyalty in financial services from a service-dominant logic perspective Kat, Mui Ling * Imrie, Brian C. * HF Commerce 2012-09-25 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted) |
| institution |
Sunway University |
| building |
Sunway Campus Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Sunway University |
| content_source |
Sunway Institutional Repository |
| url_provider |
http://eprints.sunway.edu.my/ |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Kat, Mui Ling * Imrie, Brian C. * Customer loyalty in financial services from a service-dominant logic perspective |
| format |
Conference or Workshop Item |
| author |
Kat, Mui Ling * Imrie, Brian C. * |
| author_facet |
Kat, Mui Ling * Imrie, Brian C. * |
| author_sort |
Kat, Mui Ling * |
| title |
Customer loyalty in financial services from a service-dominant logic perspective |
| title_short |
Customer loyalty in financial services from a service-dominant logic perspective |
| title_full |
Customer loyalty in financial services from a service-dominant logic perspective |
| title_fullStr |
Customer loyalty in financial services from a service-dominant logic perspective |
| title_full_unstemmed |
Customer loyalty in financial services from a service-dominant logic perspective |
| title_sort |
customer loyalty in financial services from a service-dominant logic perspective |
| publishDate |
2012 |
| url |
http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf http://eprints.sunway.edu.my/156/ |
| _version_ |
1644324257697628160 |