An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia

• Main Authors: Moghadas, Shayesteh, Nezakati, Hossein *, Yuhanis, Binti Abdul
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: HF Commerce; G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/2027/; https://www.academia.edu/49354024/An_overview_of_effective_factors_on_consumer_behavior_intentions_toward_choosing_environmental_friendly_hotels_in_Malaysia_ICCSS_Malaysia_August_25_27_2015
• Institution: Sunway University

Concerns related to the environment are evident in the increasingly ecologically aware marketplace. One the competititive advantages of hotels is a green management as long as the increasingly concerns about the environmental issue and playing an importamt role in this industry .In Malaysia one of t...