An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia
Concerns related to the environment are evident in the increasingly ecologically aware marketplace. One the competititive advantages of hotels is a green management as long as the increasingly concerns about the environmental issue and playing an importamt role in this industry .In Malaysia one of t...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2027/ https://www.academia.edu/49354024/An_overview_of_effective_factors_on_consumer_behavior_intentions_toward_choosing_environmental_friendly_hotels_in_Malaysia_ICCSS_Malaysia_August_25_27_2015 |
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| Institution: | Sunway University |