Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"

Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"

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Bibliographic Details
Main Authors: Moghadas, Shayesteh, Nezakati, Hossein *, Yuhanis, Binti Aziz
Format: Book Section
Published: University Putra Malaysia Press 2015
Subjects:
HF Commerce
G 154.9 Tourism
Online Access:http://eprints.sunway.edu.my/2061/
https://www.academia.edu/49344053/Identifying_consumer_behaviour_intention_elements_toward_choosing_green_hotels_Malasia_evidence
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Institution: Sunway University
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