Do Materialistic Consumers Buy More During the COVID-19 Pandemic?: Social Consumption Motivation of Anxious Malaysians in the Face of Existential Threat of Death

• Main Authors: Toh, Seong-Yuen *, Yuan, Siew-Wai, Kaur, Ranita*
• Format: Article
• Language: English
• Published: IGI Global 2022
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/2103/1/do%20materialistic%20consumers%20buy%20more.pdf; http://eprints.sunway.edu.my/2103/; https://www.igi-global.com/article/do-materialistic-consumers-buy-more-during-the-covid-19-pandemic/289203
• Institution: Sunway University

This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of COVID-19 pandemic based on the terror management theory. The findings suggest that Malaysian consumers have high self-concept clarity about their mat...