Can the Leadership Sense of Duty of Gen Z Be Bought? Evidence from Malaysian Gen Z Students

• Main Authors: Toh, Seong-Yuen *, Lim, Shue-Li*, Kaur, Ranita*, Too, Choon-Teng*
• Format: Article
• Published: Sage 2022
• Subjects: BF Psychology; HD28 Management. Industrial Management
• Online Access: http://eprints.sunway.edu.my/2115/; https://journals.sagepub.com/home/bpr
• Institution: Sunway University

Gen Z constitutes 29% of Malaysia’s population and a growing proportion of the workforce in the near future. Very little is known about their leadership potential. This study investigates whether Gen Z’s sense of duty to lead can be influenced by rewards. Extant literature characterizes Gen Z as con...