Artist in the age of social media

• Main Author: Mohd Azmyl, Md Yusof *
• Format: Other
• Published: The Malaysian Insight 2023
• Subjects: M Music; PN Literature (General)
• Online Access: http://eprints.sunway.edu.my/2487/; https://www.themalaysianinsight.com/index.php/s/433274
• Institution: Sunway University

TWO weeks ago, I launched the music video for “Skodeng Blues”, the latest single from my album “John Bangi Blues”, on my YouTube channel. As a one-man operation, I’ve had limited opportunity to promote it while touring. In my experience as an independent musician, publicity is often overlooked, b...