Need analysis and the role of engagement of commercial fitness centers in Malaysia
Commercial fitness industry is booming in Malaysia and is becoming more difficult to entice new members with the built up competition. This research investigates the needs of these commercial fitness members and the role of engagement in determining overall satisfaction with service. Scale of Servic...
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| Format: | Book Section |
| Language: | English |
| Published: |
Global Alliance of Marketing & Management Associations
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/270/1/NEEDS_ANALYSIS_AND_THE_ROLE_OF_ENGAGEMENT_OF_COMME.pdf http://eprints.sunway.edu.my/270/ http://gmcproceedings.net/index.php?mid=archive |
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| Institution: | Sunway University |
| Language: | English |