Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transf...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/621/1/Toh%20Bee%20Hwa%20Application%20of%20the%20Theory%20of%20Planned.pdf http://eprints.sunway.edu.my/621/ |
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| Institution: | Sunway University |
| Language: | English |