A fuzzy conjoint analysis approach for evaluating credit card services: a case study of Malayan Bank / Ummi Umira Mohd Akhir and Zurina Kasim
This study evaluate credit card services offered by Malayan Bank using a fuzzy conjoint analysis approach. This method allows for the consideration of imprecise and uncertain information, which is particularly relevant in the context of evaluating customer perceptions of credit card services. The...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
College of Computing, Informatics and Media, UiTM Perlis
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100158/1/100158.pdf https://ir.uitm.edu.my/id/eprint/100158/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |