A study on the customers perception towards radio advertising / Nancy Nuing
The main propose of this study is to obtain information with regard to the customers that is referring to the business communities' perception towards radio advertising in Radio Television Malaysia (RTM) Kota Kinabalu. At the same time, this study also want to know the reasons why they do not u...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101918/1/101918.pdf https://ir.uitm.edu.my/id/eprint/101918/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |