The impact of image on customer satisfaction and loyalty in healthcare industry: a comparison study between the public and private hospitals in Kelantan / Zainudin Awang and Zaihan Othman @ Usman

• Main Authors: Awang, Zainudin, Othman @ Usman, Zaihan
• Format: Research Reports
• Language: English
• Published: 2004
• Subjects: RA Public aspects of medicine; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/105376/1/105376.pdf; https://ir.uitm.edu.my/id/eprint/105376/
• Institution: Universiti Teknologi Mara

The service industry has becoming uniformed over time. When the differences between service characteristics are very marginal, if any, corporate image may make the difference between the service providers. This research posits that there is a significant correlation exists between image dimensions a...