An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah

This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has v...

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Main Author:	Basrah, Noraliza
Format:	Article
Language:	English
Published:	Kolej Cempaka Kenanga, UiTM Shah Alam 2000
Online Access:	http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf http://ir.uitm.edu.my/id/eprint/16158/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.16158
record_format	eprints
spelling	my.uitm.ir.161582017-03-09T03:04:28Z http://ir.uitm.edu.my/id/eprint/16158/ An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah Basrah, Noraliza This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages. Kolej Cempaka Kenanga, UiTM Shah Alam 2000 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf Basrah, Noraliza (2000) An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah. Jurnal FAKULTAS: Jurnal Kolej Cempaka Kenanga (1). pp. 76-93. ISSN 1511-7472
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
description	This paper is prepared during the study of MSc. in Integrated Construction Project Management (August 1999) to fulfil the requirements for the subject of "Evaluation of Construction Industry in International Markets". It is developed upon an investigation of a construction firm which has ventured into the global market. The underlying questions are focused towards the firm's strategic encounter abroad. It is hoped that the summary content of the subject coursework may provide readers with some critical points towards facing the global impact within an industry. It includes the premise of study, an introduction to the firm studied, highlights of its critical success factors and strategic encounter abroad. The author finally outlines the findings into a set of resources being used by the firm for their own competitive advantages.
format	Article
author	Basrah, Noraliza
spellingShingle	Basrah, Noraliza An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
author_facet	Basrah, Noraliza
author_sort	Basrah, Noraliza
title	An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_short	An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_full	An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_fullStr	An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_full_unstemmed	An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah
title_sort	insight into the global market penetration by a malaysian construction firm – evaluation of the construction industry in international markets / noraliza basrah
publisher	Kolej Cempaka Kenanga, UiTM Shah Alam
publishDate	2000
url	http://ir.uitm.edu.my/id/eprint/16158/1/AJ_NORALIZA%20BASRAH%20FJKCK%2000.pdf http://ir.uitm.edu.my/id/eprint/16158/
_version_	1685648761802457088

An insight into the global market penetration by a Malaysian construction firm – evaluation of the construction industry in international markets / Noraliza Basrah

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