Evaluation on consumers' preferences in purchasing cooking edible palm oil in Kampung Changkat / Siti Nadiah Abdullah

• Main Author: Abdullah, Siti Nadiah
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2016
• Online Access: http://ir.uitm.edu.my/id/eprint/17489/2/PPb_SITI%20NADIAH%20ABDULLAH%20AT%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/17489/
• Institution: Universiti Teknologi Mara

Usage of palm oil in various products is around 80% of major applications to edible oil produced while 20% is produced for non-edible oil growing (Basiron, 2004). The consumers' preference plays an important role in any business where the consumer's demand for goods such edible palm oil. T...