Understanding the relationships between postcards as image makers and postcard induced emotions with a desire to travel / Nurul Aziah Ahmad
Nowadays, due to the growing advance of electronic communication such as e-cards, video postcards and the era of email, understanding of postcards’ potential power in generating interest toward a destination is important. However there is lack of research on postcards within the context of destinati...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17737/2/TM_NURUL%20AZIAH%20AHMAD%20HM%2013_5.pdf http://ir.uitm.edu.my/id/eprint/17737/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |