The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin
Understanding the relative effectiveness of different media for marketing communications has always been challenging. As for Amanah Saham Nasional Berhad, seminars aggressively had been done all over Malaysia; still the impact toward the number of new investors is disappointing. Recently they have o...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19072/2/19072.pdf https://ir.uitm.edu.my/id/eprint/19072/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |